Merge’s user research services for new or existing products
User research helps improve customer experience and upgrade your product
Would you like to know your customers better? Our Merge team will ensure your product resonates with its intended audience every step of the way. Our user research services will uncover the behaviors, motivations, and needs of your clients, both existing and potential, to make your product's appeal even better.
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Why choose user research in the first place
User research gives you a well-rounded perspective of user expectations and how your product or separate design decisions affect them. Our services are designed to bridge the gap between your product vision and the actual needs of your users. Besides, with our expertise in user behavior analysis, we will offer research methods that are both thorough and actionable.
User research for a new product or service
Introducing a new product or service to the market demands a deep understanding of potential users. User research helps validate your idea. By leveraging both qualitative and quantitative research methods, our Merge team helps capture both the statistical data about user behaviors and contextual insights about user emotions and preferences.
User research with existing users
When conducting user research with your existing audience, the focus shifts to optimizing and refining your current product experience. We analyze your customers' behavior, motivations, and feedback to identify areas for improvement. This data is key in prioritizing product updates, enhancing features, and making informed decisions that align with user expectations.
Product UX Discovery Kit
Methods and guidance on how to perform a successful product UX discovery to ensure a thought-out and user-centered design.
UX audit
Competitor analysis
Stakeholder workshops
PM system
What you can get
With Merge's extensive user research services, every aspect of your user's experience is thoroughly explored and enhanced. After we’re done, you’ll get:
Our approach
Our approach to user research is a four-step process designed to uncover deep user insights and translate them into the best action plan for your product.
1
Preparation
We begin by defining research goals and preparing the interview materials, including questionnaires and screening forms, to extract maximum from each interaction.
2
Audience
We narrow your target audience, utilizing our global network to select the ideal participants. Participants are also recruited using social media, ads, and outreach.
3
Interviews
We conduct thorough research using various methods like video recordings, interviews, and questionnaires to gather extensive user data.
4
Data analysis and plan
In the final step, we process and interpret the data, providing you with insightful findings and an actionable plan for product enhancement.
Who can benefit from our user research?
At the initial idea stage, our user research plays an important role in validating your concept. We delve into potential user responses and market viability, providing critical insights to refine and solidify your idea. This early-stage validation sets a strong foundation, helping you proceed with confidence and clarity.
Why choose Merge for user research services?
User behavior research expertise
Our in-depth knowledge of user behavior, motivations, and expectations helps us get deeper into the minds of your audience to offer more valuable insights.
Segment-specific user analysis
We specialize in identifying and unifying user cohorts, ensuring each segment's different needs are addressed. We then analyze each of those groups and their pain points.
Global participant recruitment
We use our extensive user databases and global partnerships to recruit a diverse range of participants, ensuring broad and relevant user insights for your product.
Optimized deliverables
We provide both in-depth user studies and rapid sprints for focused improvements, leading to a concise analytical report, an insights repository, and a strategically prioritized backlog.
Diverse techniques
Benefit from our wide array of research tools and methodologies. We provide comprehensive insights by using techniques that work best for each unique project.
Dedicated research team
Enjoy the benefits of a fully adjustable, dedicated team adept in user research without the burden of operational or overhead costs, enhancing your project's efficiency and focus.
Product UX Discovery Kit
Methods and guidance on how to perform a successful product UX discovery to ensure a thought-out and user-centered design.
UX audit
Competitor analysis
Stakeholder workshops
PM system
Our user research experience
Experience speaks louder than words. We invite you to explore our best previous user research cases at Merge.
Trading platform
Our deep user research for a multi-asset trading platform lasted 12 weeks. We prepared questionnaires, interviewed 15 participants, and maintained a detailed response database. Our data analysis resulted in an analytical report with insights for product improvement that included a set of 20 proposed features ideas.
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